Zenith's El Primero chronograph turns 50 with interactive exhibition in Singapore
In an industry that's constantly celebrating shiny new technological advancements in shiny new calibres, information technology speaks of Zenith's ingenuity that its fifty-yr-old El Primero motion is nonetheless being sold today. And to gloat this remarkable anniversary, the Swiss business firm is belongings an exhibition, A Star Through Fourth dimension, to share the story of the globe's kickoff fully integrated, high-frequency automatic chronograph movement.
It'south a story filled with spunk, full of races confronting time (and competitors), rescue from oblivion, and thrilling evolutions, told through pieces both celebrated and modern, as well equally interactive displays. For many years, the El Primero was the most precise chronograph effectually, though that title now belongs to its two-yr-old successor, the Zenith Defy Lab. Zenith, clearly, has a obsession with accuracy, and that'due south another facet of the brand information technology wants you to explore through the exhibition.
A Star Through Time is based on the Le Monde Etoile de Zenith showcase that debuted last Apr in Le Locle, Switzerland, where the brand calls dwelling house. To promote the region's rich watchmaking history, the Neuchatel Tourism function chose Zenith to exist its horological educator, and the latter rose to the chore past engaging museography specialists to recreate parts of its manufacture in a 360-degree experience to enable the public to acquire virtually how its watches have been made throughout its 154-twelvemonth-old history.
The experience will be recreated hither in Singapore, complete with videos, interactive photos, an open concept watch bar for people to try on a range of watches, and even a setup of the secret attic that Charles Vermot, a former Zenith employee, used to hide the manufacture's machines, tools and documents when the visitor was ordered to cease production of mechanical watches in 1975.
On display volition exist curiosities like a chronometer circa 1912 that displays the so-called Zenith exact time, so that passersby and scout shop owners could set their watches to Zenith's famously precise time; besides equally the Caliber 135 and Manufacture Caliber 55 – both winners of numerous chronometry prizes – and, of course, the original 1969 El Primero.
Anyone already familiar with the brand's story and the significance of the El Primero can consider taking part in a watchmaking clinic. These clinics will be conducted by collectors and Zenith watchmakers on Saturday, Aug 31 and Sun, Sep i, 2019. Interested parties may register their interest by emailing zenithmbs.singapore [at] zenith-watches.com .
A Star Through Time will exist held at Ngee Ann City Civic Plaza from August 28 to September ane, 2019.
READ> Baselworld 2019: Meet the 3 50th ceremony models of the Zenith El Primero chronograph
Source: https://cnalifestyle.channelnewsasia.com/obsessions/zenith-a-star-through-time-exhibition-singapore-246521
0 Response to "Zenith's El Primero chronograph turns 50 with interactive exhibition in Singapore"
Post a Comment